WHY. is a Vienna based transmedia design studio founded by Christopher Edi and Wolfgang Lehrner.

Our process is research based and led by ideas. We like to ask, rather twice, to explore complex ideas, to analyze concepts, to open up issues and – finally – to find the appropriate answer.

We keep things simple and believe that curiosity is mother of all inventions:
– What do you do?
– How do you do what you do?
– Why do you do what you do?

Think big – take a look at our revolutionary project: Eurasian Gondolas – a gondola from London to Tokyo.

WHY. loves Europe. Together with a selected group of artists and creatives we are working on the re-branding of Europe. Starting point was the Eurolab initiated by Wolfgang Tillmans, Rem Koolhaas and Stephan Peterman at the Forum on European Culture in Amsterdam.


Collaborations
Andreas Strauss
Bildwerk
Janusch

Clients
ARE Development
Beat Streuli
Constantin Luser
epunkt
European Forum Alpbach
Heimbau
HGA Architektur
IKB AG
Jank Weiler Operenyi
Ludwig Wüst
Oberrauter
ÖBB Infrastruktur AG
ÖBB Holding
Piment
Silfin
Stix und Partner
SÜBA
Sundeck Immobilien
Swietelsky Developments
Top Med
Technische Universität Wien
Universität Salzburg
Weber & Co.
Wohnbund Consult
Wohnprojekt Wien
X Architekten
Zeller van Almsick