WHY. is a Vienna based transmedia design studio founded by Christopher Edi and Wolfgang Lehrner.

Our process is research based and led by ideas. We like to ask, rather twice, to explore complex ideas, to analyze concepts, to open up issues and – finally – to find the appropriate answer.

We keep things simple and believe that curiosity is mother of all inventions:
– What do you do?
– How do you do what you do?
– Why do you do what you do?

Think big – take a look at our revolutionary project: Eurasian Gondolas – a gondola from Vienna to Tokyo.