Founded in 2015 by Christopher Edi and Wolfgang Lehrner, WHY. is a collaborative design studio engaged in ongoing partnerships with artists, editors, programmers and architects.

Our process is research based and led by ideas. We like to ask, rather twice, to explore complex ideas, to analyze concepts, to open up issues and – finally – to find the appropriate answer.

We keep things simple and believe that curiosity is mother of all inventions:
– What do you do?
– How do you do what you do?
– Why do you do what you do?

Think big – take a look at our revolutionary project: Eurasian Gondolas – a gondola from London to Tokyo.

WHY. loves Europe. Together with a selected group of artists and creatives we are working on the re-branding of Europe. Starting point was the Eurolab initiated by Wolfgang Tillmans, Rem Koolhaas and Stephan Peterman at the Forum on European Culture in Amsterdam.