BEAUTIFUL BRAND IDENTITIES PLACEMAKING AND DESIGN BUILT ON SIMPLE IDEAS
WHY.
WHY. is an independent strategy and design studio for place, science and urban culture based in Vienna. We create brands with purpose and transform places, institutions, and corporations into bold identities that make a difference.
Our process is research based and led by ideas. We like to ask, rather twice, to explore complex ideas, to analyze concepts, to open up issues and – finally – to find the appropriate answer. We keep things simple and believe that curiosity is mother of all inventions.
WHY. operates across all industries to deliver brand, strategy, creative direction, and design for clients of varying scales always starting asking the same questions:
– What do you do?
– How do you do what you do?
– Why do you do what you do?
WHO
Christopher Edi, Studio Director, Founder
Wolfgang Lehrner, Design Director, Founder
Marina Lewandowska, Designer
Hannah Schedl, Designer
Lukas Grundschober, Programmer
COLLABORATIONS
Andreas Strauss, Designer & Artist
Daniel Triendl, Illustrator
Superfluid, Animation & Motion Design
Bildwerk, Interactive Design
Njegos Vukadin, Full Stack Developer
Janusch, 3D Visualisations
Imagina, 3D Visualisations
EMPLOYMENT
currently no open positions
INTERNSHIP
We continuously offer internships for three to six months. Please send us a PDF of your CV and portfolio along with a few lines helping us understand why you want to work with us: office@why.studio
WHAT
RESEARCH
Research, Ideas, Prototyping
STRATEGY
Positioning, Naming, Strategy, Storytelling
BRAND
Brand Architecture, Identity, Manuals
DESIGN
Corporate Design, Editorial Design, Website Design, Campaigns
TEXT
Naming, Claims, Copywriting
DEVELOPMENT
Front- and Backend Development, SEO
ENVIRONMENTAL
Exhibition Design, Signage, Wayfinding Systems
CREATIVE DIRECTION AND PRODUCTIONS
Photography, Video & Film, Animation, Illustration
HOW
We keep things simple. Every project begins with questions – asked twice if needed. Curiosity drives our process, and collaboration shapes our outcomes.
Our research-led approach takes us beyond the expected and keeps our work alive, relevant, and never routine.
We work across disciplines, side by side at one table, merging research, strategy, and design into one continuous conversation.
WHY
Because we love to think, to question, to explore the unknown. We believe in shaping futures through design – creating meaningful identities that connect people to places and ideas.
From rethinking European identity with Eurolab to envisioning bold futures like the Eurasian Gondolas, our work blends strategy, aesthetics, and a touch of utopia – always with people and places at the center.
CLIENTS
ARE Development
AIT Austrian Institute of Technology
Arbeiterkammer Wien
at home Immobilien
Bartosek Medical
Beat Streuli
Complexity Science Hub Vienna
Constantin Luser
Crespo Foundation
Delta Holding
European Forum Alpbach
FFG – Forschungsförderung
Hallmann Holding
Heimbau
HGA Architektur
IKB AG
JKU – Johannes-Kepler-Universität
KIBB Immobilien
Landeshauptstadt Linz
Ludwig Wüst
Orasis Industries
OÖ Landeskultur
ÖBB Infrastruktur AG
ÖBB Holding
Piment
Silfin Group
Stix und Partner
Studio Dessí
SÜBA
Sundeck Immobilien
TU Wien
United Nations
Universität Salzburg
Verfassungsgerichtshof Österreich
Weber & Co.
Wohnbund Consult
Wohnprojekt Wien
X Architekten
Zeller van Almsick
CONTACT
WHY. Studio
für Konzept und Design
WHY OG
Leopoldsgasse 16/26
1020 Wien
ATU 69290108
FN 427906z, Handelsgericht Wien
Wirtschaftskammer Wien