Rebrand Europe

WHY. loves Europe. Together with a selected group of artists and creatives we worked on the re-branding of Europe. Starting point was the Eurolab initiated by Wolfgang Tillmans, Rem Koolhaas and Stephan Peterman at the Forum on European Culture in Amsterdam.

LOVEU is the European response to I♥NY

Europe is currently fighting against nationalism, xenophobia and lone warfare. The misinterpreted phrase Darwin‘s „survival of the fittest“ still dominates many people‘s attitudes. It leads to selfishness, fear, exclusion and identitarian thinking. Darwin at the time meant whole species and not individual living beings. We, humanity is meant. If one can win, all can win, provided the human achievements are shared. These include the European Union, human rights and all knowledge that serves life.

Man is a social and loving being. We must see Europe as one because we are sending a central message to the world: we stick together, as a European community and as humanity. LOVEU is a great gesture, a sign of affection and cohesion. „Survival of the fittest is not a one man show!“